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The Art of Movie Marketing: Jurassic World

The Art of Movie Marketing: Jurassic World


Jurassic World is going to be a huge money maker. That’s not up for debate. What is being discussed ad nauseam are the over the top CG, sexism, and stupid plot points (trained raptors). As a huge Jurassic Park fan, I’ve been excited to see Jurassic World for the last couple years. I’m seeing the movie this Friday and I’m trying not to let what I read color my giddiness. What’s clear though is that regardless of my opinion once I see the movie, Jurassic World has had the best marketing campaign I’ve possibly ever seen. The marketing has been immersive, fun, inventive, and an impressive story on its own.

The main reason I’m so excited for the movie is the same reason the marketing has been a compelling multimedia story to follow. The ability to watch a fully functioning and realized dinosaur theme park is a great idea. It’s what everyone wanted after seeing Jurassic Park, despite the death and destruction. Even though the fictional theme park depicted in Jurassic Park¬†was a failure before it ever opened,¬†people who watched it dreamed of a park like that in real life that was a success. Who doesn’t want to pet a Triceratops?

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